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Design Thinking Innovation Journey

From identifying the core issue and conducting design thinking workshops to creating prototypes and preparing for pilot, the below roadmap gives a snapshot of the process we use to arrive at optimized solutions that support financial institutions and drive human-centered change in the financial services industry.

Innovation Journey At-a-Glance

Problem

Frame the problem and identify the core business issues

Ideation

Plan and conduct research, immerse the team in research, and identify a relevant set of insights using the design thinking methodology of empathizing with the customers and creating personas. Bring together and examine insights and generate their related implications

Design

Generate concepts, define concept elements, and articulate customer and consumer value propositions

Prototype

Conduct rapid prototyping exercises to build low fidelity prototypes and deepen the concepts, detail customer experiences and use cases for the personas identified

Pilot

Plan and run pilots for select customer cohorts to gather feedback and iterate on the final product

Launch

Plan launch activities, develop marketing collateral and bring the product to market for commercial use